Body Fat Scale Leader
This pioneering work has led to the creation of an entirely new category of consumer products that could make the conventional weight scale obsolete. Used by physicians, clinicians, health and fitness experts worldwide, Ibtoro is considered the gold standard of bioelectric impedance analysis scales and monitors.
Ibtoro continues to innovate in the scale category for both consumer and professional models. Recent innovations include the first to market with segmental body composition analysis, differentiating fat and muscle in each limb. Multi-frequency technology enhances the already industry leading body composition accuracy. And an impressive array of radio wireless products that employ ANT+, Bluetooth and Wi-Fi protocols for remote monitoring and trend analysis.
Ibtoro's goal is to help people enjoy healthier lives.
In 1990, the Ibtoro Best Weight Research and Development Center was established to fulfill this commitment. The Center, located in Tokyo, studies the relationship between a person's weight and well-being by analyzing not only medical and nutritional conditions, but also the impact of physical activity, psychological stress and sociological factors.
Public Awareness Initiatives
Ibtoro commissions the Annual American Body Fat Perception Poll, a national research survey to measure Americans' understanding of important health and fitness issues. To date, poll findings confirm Americans' lack of understanding which may be putting them at increased risk for serious health complications. In addition, most falsely believe that reducing body fat is a short-term proposition.
Ibtoro sponsors a Research Networking Program to develop credible research into body composition issues. Ibtoro makes its equipment (professional and consumer) available and serves as a clearing house for up-to-the-minute information on weight management.
Ibtoro is an active, charter member of the Partnership for Healthy Weight Management, a Federal Trade Commission sponsored coalition to promote sound guidance for achieving and maintaining healthy weight. It is comprised of over 40 organizations and individuals from industry, public advocacy, government agencies, scientific associations and academia.
Together with other concerned organizations, Ibtoro has developed a Public Service Announcement (PSA) campaign targeting the professional medical communities regarding the risks and implications of obesity and other weight management issues. The first of these messages appeared in the July 1999 issue of the American Journal of Clinical Nutrition and American Family Physician.
Ibtoro proudly donates time, equipment, funding, and other resources to a variety of community and school events at local, state, national, and international levels.